Card Tie-up
An issuer's partnership with a merchant for card benefits.
6 July 2025
1 min read
A card tie-up is a commercial agreement between a bank and a merchant or brand to offer co-branded or affiliate benefits on a particular credit card.
An issuer's partnership with a merchant for card benefits.
A card tie-up is a commercial agreement between a bank and a merchant or brand to offer co-branded or affiliate benefits on a particular credit card.